Understanding Employment Responsibilities and Rights in Health Social Care

Understanding Employment Responsibilities and Rights in Health Social Care or Children's and Young People's Settings1. Know the legal duties and privileges of representatives and managers inside own region of work1.1 List the parts of business secured by law. Pretty much every part of business is secured by at least one laws, including: the taking care of and capacity of data, equivalent chances, complaint methods, wellbeing and security, occasion privileges, maternity/paternity pay, the lowest pay permitted by law, affliction nonappearance and pay, working time cutoff points, excess and retirement.1. 2 List the principle highlights of current business enactment. Business rights, Equality and separation, Health and Safety, Data Protection.1. 3 Outline why enactment identifying with work exists. Enactment comparable to business was made so as to keep bosses from manhandling or exploiting laborers, and give least necessities in regions, for example, : the lowest pay permitted by law, w ellbeing guidelines, occasion qualification, maternity leave, excess installments, segregation and fairness, working hours, age requirement.1.4 Identify sources and sorts of data and exhortation accessible according to work obligations and rights. Sources and kinds of data and exhortation accessible corresponding to business obligations and right are: ACAS, CAB, associations and delegate bodies, work agreement, arrangements and strategies, terms and conditions, and employment descriptions.2. Comprehend concurred methods of working that secure own relationship with employer2. 1 Describe the terms and states of own agreement of business (see joined Offer of Employment).The terms and conditions which are canvassed in my agreement are: my activity title, long stretches of work, occasion qualification, nonattendance, debilitated compensation, notice of end, complaint methodology, and the disciplinary procedure.2. 2 Describe the data appeared on own compensation articulation (see joined) My payslip contains the accompanying data: my name and personal residence, charge code (Basic Rate), National Insurance Number, conclusions (counting assessment and national protection), year to date, the all out that I have been paid so far this money related year, and net pay.2. 3 Describe the methods to follow in occasion of a complaint. In case of a complaint the absolute initial step is conversing with the administrator. In the event that the result isn't agreeable, at that point you can submit a proper complaint question. The method ought to incorporate the accompanying advances: composing a letter to your manager setting out the subtleties of your complaint, next a gathering with your boss to talk about the issue, lastly in the event that the employer’s choice is as yet not agreeable, at that point an intrigue from the employer’s choice can be made.Your business ought to organize a further gathering to examine your allure, and you reserve an option to ask either an associate from work or a worker's organization delegate to go with you to the meeting.2. 4 Identify the individual data that must be stayed up with the latest with own manager The individual data that I should be stayed up with the latest with my own boss are my portable number, address, bank subtleties, and new wellbeing data which could influence my job.2. 5 Explain concurred methods of working with boss The concurred methods of working with my own manager are inside my activity description.I am additionally expected to show up grinding away on schedule, be amenable and proficient, to follow strategies and techniques effectively to be deferential of other peoples’ foundation and individual decisions. My own boss must give me the right instruments I have to carry out my responsibility in the most ideal condition, as said in The Health and Safety Act, 1974 law (eg gloves and uniform). 3. See how own job fits inside the more extensive setting of the sector3. 1 Explain how own job fits inside the conveyance of the administration provided.The administration attempts to give everybody a protected assistance which advances clients’ freedom, nobility, and decision, while guaranteeing their house is a sheltered spot to live; to advance clients’ power over their lives, keeping up aptitudes and autonomy and guarantee that all needs are met on an individual premise, urging the customers to make own, educated choice about how their needs are met. So also, my job is to give care to a norm and in a manner that is acknowledged and advanced by my company.3.2 Explain the impact of own job on administration arrangement. By furnishing the customers with sufficient consideration and following great practice I help to satisfy the company’s objectives just as meet the individuals’ needs. By supporting the customers in their physical consideration needs just as social, scholarly and enthusiastic needs, and liaising with different offices, I ad vance the clients’ wellbeing and well-being.3.3 Describe how own job connects to the more extensive division. My job includes ensuring that our customers are given satisfactory consideration and support.It is imperative to comprehend the restrictions of the job and look for help to manage issues which are past the extent of social consideration, and liaise with different offices to give consistent consideration, for example, masterminding and going to arrangements, doing treatment, and treatment regimes.3.4 Describe the fundamental jobs and duties of delegate bodies that impact the more extensive segment. The primary bodies that impact the Health and Social Care division are government offices, proficient bodies, worker's organizations, different aptitudes chambers and administrative bodies.The principle jobs and duties of the administration offices are an obligation to advance the financial, social and ecological prosperity of their networks. The expert bodies have various c apacities. They may set and evaluate proficient assessments, offer help for Continuing Professional Development through learning openings and devices for recording and arranging, distribute proficient diaries or magazines, give systems to experts to meet and talk about their field of mastery, issue a Code of Conduct to control proficient conduct, manage grumblings against experts and execute disciplinary procedures.The agent bodies, for example, worker's guilds assume a significant job and are useful in compelling correspondence between the laborers and the administration. They give the counsel and backing to guarantee that the distinctions of feeling don't transform into significant clashes. The focal capacity of a worker's organization is to speak to individuals at work. In any case, they likewise have a more extensive job in securing their interests.The part aptitudes chambers make the conditions for expanded business interest in abilities which will drive endeavor and make emplo yments and reasonable monetary development. The administrative bodies practice an administrative capacity: force necessities, limitations and conditions, set norms corresponding to any action, and secure consistence and implementation. 4. Comprehend vocation pathways accessible inside own and related areas 4. 1 Explore various kinds of word related opportunities.There are various pathways accessible inside Health and Social Care area, including: Adult Social Care, Healthcare: Arts Therapy, Clinical Support Staff/Healthcare Assistant, Dentistry and Dental Hygiene, Medical Doctors and Surgeons, Medical Sales and Marketing, Nursing and Midwifery, Paramedic and Ambulance Services, Physiotherapy, Rehabilitation and Occupational Therapy, Psychological Therapy, Speech and Language Therapy; Social Care: Adoption and Fostering, Alcohol and Substance Misuse, Children and Families, Domestic viciousness, Housing and Homelessness, Learning Disabilities, Mental Health, Older People, Physical and Sensory Impairment, Sexual Health, Social Work, Youth Work and Youth Justice.4. 2 Identify wellsprings of data identified with a picked vocation pathway. There is data accessible in schools and preparing associations, sites like careerpath, careerprofiles, Jobsite UK, and so forth; likewise NHS Careers, Direct Gov Careers, and from your supervisor and colleagues).4. 3 Identify following stages in own profession pathway.When I complete my QCF level 2 in Health and Social Care I might want to begin level3. 5. See how issues of open concern may influence the picture and conveyance of administrations in the sector5. 1 Identify events where people in general have raised concerns in regards to issues inside the part. There have been various examinations concerning the nature of care gave via care homes and domiciliary consideration organizations. The examination concerning the maltreatment of kids in North Wales care homes, and maltreatment of the old in Winterbourne View and Cedar Grove were begun by people who griped either to CQC or different papers and TV news broadcasters.5.2 Outline various perspectives around an issue of open concern applicable to the sector.There are different perspectives around instances of misuse which have caused an open concern. Absence of subsidizing and government cuts, Lack of master preparing and staying up with the latest with new rules and guidelines, Lack of trust and conviction with the organizations which need to make benefit, and the capable bodies, for example, social administrations, CQC, the police, care suppliers and care staff, the groups of the people in question, deficient sharing of data with different outcasts who have contribution to the consideration given, administration, etc.5. 3 Describe how issues of open concern have modified open perspectives on the sector.With more than quarter of care organizations are not fulfilling guidelines on care and government assistance, the general population have appeared to lost c onfidence in such controllers and organizations as this has been repeating for various years. The media have given a ton of exposure expressing how care organizations, social administrations, and controllers have let the casualties somewhere around basically not paying attention to these cases enough and guaranteeing the prosperity and measures are being met. BBC1 and Channel 4 have been the primary stations on TV who have given an account of such cases from being under spread inside the area to show the open what can turn out badly inside care.5. 4 Describe rece

Explain why it is important for modern organisations to create dynamic Essay

Clarify why it is significant for present day associations to make dynamic pressures between artful development and unsurprising objective accomplishments; and talk about how administrators can impact such strains - Essay Example the controlling job of the board control frameworks is related, as indicated by Mundy (2010) with the productivity, consistency and significance to meet the transient objectives, it endeavors to lessen issues of data asymmetry and quest for the manners in which that would diminish vulnerability and improve dynamic. There are various investigations that feature the utilization of the executives control frameworks by associations so as to encourage advancement and getting the hang of during the effort of authority over the accomplished objectives. The significance of the executives control frameworks is in the arrangement of organization’s qualities and needs in utilizing the conviction framework, which givens workers a steady situation and difficulties authoritative solidness and political procedures by methods for correspondence of qualities and suspicions (Mundy, 2010). For the advanced business it is fundamental so the switches of control upheld the improvement of authoritat ive capacities of development, learning, enterprise and market direction. While the switch of control advances framing of dynamic pressure among development and objectives accomplishment, it is a positive development for every association; henceforth, it ought to be concentrated by the organizations. Additionally, they do as such so as to deal with entomb authoritative clashes. It demonstrates that arrangement of dynamic pressures impacts the advancement of authoritative limit. Simons (1995), states that inside the cutting edge business condition, administrators are confronting various difficulties as far as looking for of chances for meeting the customers’ needs. Along these lines, workers can break the control systems inside a business and ruin the company’s notoriety and cause fines and business loses. One arrangement in overseeing control issues can be observing of workers and guiding about how to make certain activity. Simons (1995) thinks about that in the extreme business condition directors, in any case, possess not energy for every worker to be furnished with the important counsel. For that reason,

20 Ways to Achieve Wealth and Success

20 Ways to Achieve Wealth and Success According to the old saying, “nothing is impossible”. That is really true, we are capable of accomplishing many great things. Nothing can stop us from achieving our dreams and goals if we put our minds and energy to it.Of course, it is hard to stay sharp and focused all the time in order to fulfill our desires, especially if we are striving for wealth and success.There are just so many obstacles and distractions that we are facing almost every day. You have surely experienced this before.Now, don’t get depressed and discouraged, because you are not alone.Luckily, there were many people who have been struggling to achieve the heights of riches, and some of them have shared their experiences and advice with us in order to help us to attain success.The whole purpose of this article is to bring some meaningful tips about self-improvement that lead you to prosperity.That is why we have chosen Dean Graziosi, real estate and success trainer and author of the book “Millionaire succes s habits”, and his advice to help you achieve success and wealth.He is one of the most influential success trainers and a person who has gone from rags to riches by sheer determination and will.That is the exact reason why all of us should take notes of what he is saying, and if you don’t believe the hype, go and check out his net worth.CREATION OF PRODUCTIVE DAILY ROUTINEProductive daily routines are almost necessary for becoming wealthy. Practice makes perfect they say.If practicing something that is good for you every day becomes your routine, you are clearly on the right path of becoming successful.To be precise, the major distinction between wealthy people and those who are not can be seen in their daily habits.Routine is a killer biological mechanism so choose your habits wisely.That goes for the good ones and the bad ones.Awareness and detection of problems of your daily routines are the first steps towards changing them.Make a list of your daily habits that are counterpr oductive for you, and come up with a solution for the problems.If you are playing video games too long every day, try to limit yourself to playing only half an hour a day. Make that stopwatch and alarm your everyday useful tools. Time is money so plan your expenses.Also if you want to turn your weaknesses into strengths, such as not being able to remember something, try to make a step by step plan and write it down.When you write things down, they are not just in your mind anymore, they become materialized.Thats why many famous entrepreneurs kept journals.Here are some must-haves in your daily routine no matter what your business is:Invest in long-term learning. Constantly read and educate yourself to expand your horizons.Exercise daily for 30 minutes at least.Same goes for meditation, at least 10 minutes per day.Fix your sleeping scheduleTake a rest and relax every now and then.PRACTICE SELF-AFFIRMATION AND CONFIDENCEThere is no place for self-doubts when it comes to wealth. Feelin g unworthy is not the starting point for aiming towards success.Questioning some of your actions can turn out to be very favorable for you if you get the conclusion from it, but just don’t let it lead you to self-doubting and misery.Expose the inner villain (self-doubt) that is lurking inside of you.This is not the easiest thing to do but at least try it. There are some tips on how to overcome your doubts and turn them to self-confidence inspired by a psychologist, self-awareness teacher and Dr. Lesile Becker Phelps:Don’t pay attention only to the negative feedback, instead try to consciously focus on listening to the more positive one, and you will surely feel more confident by doing so.Try to remember your meaningful deeds, and appreciation by others, don’t recall just your failures.Misinterpretation can lead you to towards doubting of your own capabilities. That’s why you should take others suggestions about your work not like a criticism instead more like their concern a bout your productivity because they know how valuable you are and how better you can be.“KNOWLEDGE IS POWER”One can hardly develop a habit more beneficial than reading.This habit can enhance you so much in such a short period of time, even if you practice it for 30 minutes daily. Information is everything.Business moguls and some of the most notable billionaires such as Mark Cuban and Warren Buffet are crediting this type of activity the most for their success. Buffet even says: “All of you can do it, but I guarantee not many of you can do it.”.If you make the information that you read valuable by acting accordingly, youll start your path to wealth.The growth of knowledge can only lead to the expansion of your horizons by constant reading.Soon that knowledge will provide you a new way of rational thinking that will definitely lead you to success.Bookshelves in libraries are full of self-improvement literature so there is no excuse not to develop anymore.OPTIMIZE YOUR PROJECT IONSOptimize your projections is a fancy way of saying that you need to strive towards optimism.Setbacks always happen so you need to find a clever way to address the problem, right?We all know how frustrating and annoying setbacks are, but if you focus on the negative, itll devour you. Instead, think of obstacles as side effects of diligent work.Now, when the time comes to face those difficulties it’s important for you to possess an optimistic mindset.You are probably thinking why it is so important? Then look at what professor of marketing at Rice University, Utpal Dholakia has to say about optimism and success:Optimism can help develop out-of-the-box-thinking and original ideasOptimism will make you be more determined and able to take actionOptimism can make you perseverant to help you stay on your chosen pathWith an optimistic mindset, setbacks will become your bouncebacksFOCUS ON YOUR GOALS AND PLAN YOUR ACTIONSSometimes it is not enough to just want something in order to ach ieve it.However, if you truly set your mind on a specific objective, you plan your actions in order to achieve the goal.The formula is simple: idea (objective), plan, execution.Now make a step by step structure out of each of these segments.Whether it is a set of goals or just one that is crucial, it doesn’t matter as long as you are focused on it/them.Probably a lot of you are wondering how to stay focused on your goals in order to be successful?Here are a couple of bits of advice from TRACOM’S Dr. Casey Mulqueen on how to achieve that:1. Outcome and Process GoalsDecide what your ultimate goal is and then work on steps towards achieving it. In order to achieve the desired outcome, you first must focus on the process leading to it.Break down your goal into smaller steps that you will practice on a daily basis and positive outcome is inevitable.2. Don’t Bite More Than You Can ChewInstead of focusing on whole sets of different goals, just focus on the major ones. The most effici ent way of attaining your long-term goals is to focus on smaller goals.Dr. Mulqueen said:“When you set a process goal, you begin to build a new habit in the automatic system of the brain. This means that even in the face of stress, fatigue or distraction, your brain remains committed to your goal and actively looks for ways to further that planned behavior.” Source: www.searchingforbetter.netFIND SOMEONE TO MENTOR YOUIt is not that easy to find the person who can pass their knowledge and experience to you, but it is of great importance to find one.Having a mentor is probably the fastest and most efficient way to develop professionally and learn.No matter what youre doing, chances are that someone has done it before you (unless youre an innovating genius). Having someone who knows the way show you the shortcuts is priceless.To be a mentee is just so beneficial for you, and every step that you will take will go much more smoothly when you have someone to supervise you.According to 30-year long research of Lauren Bidwell Ph.D. Researcher Scientist for SAP SuccessFactors, having a mentor will:Increase your salaryProvide more chances for promotionsMake you feel more dedicated to your careerMake you feel more satisfied with your path to successMake you feel more motivated and persistent to advance in your careerPRACTICE PERSEVERANCEThere is on e certain virtue that separates wealthy people from the less fortunate ones. That virtue is persistence.There are always more quitters than doers out there. The difference between them is that the latter follow through when the going gets tough.Theres really no practical advice on how to persevere. Clench your jaw and dont go too easy on yourself. Break a sweat.The other keyword here is patience. Dont expect immediate feedback and dont get disappointed if you dont get gratified right away.Be outcome-independent and just follow through until the end! Keep track of your work in order to remind yourself to never back down before you complete the task at hand.SURROUND YOURSELF WITH SUCCESSFUL PEOPLEYou have surely heard of an expression that says that youre the sum of the 5 people that surround you.That just might be true!According to the news article of Business Insider, and Thomas C. Corley’s five-year-long study and a book entitled Rich Habits, he got to the conclusion that 117 now wealthy people only spent their time with the people for whom they were aspired to be before they were rich.That is not a coincidence. No one can be successful if he/she is surrounded by the people who are not ambitious or wealthy themselves.There are just so many opportunities and possibilities for you if you are spending your time with people who value opportunities and tent to create them for themselves and others.They can encourage you, or give you some advice about your business and growth.They can even offer you a deal about collaboration with them. Either way, you are more likely to become wealthy when surrounded by the wealthy.A good thing to do is try to get in touch with wealthy people in any way you can.Try social gatherings, events, clubs, bars (yes, wealthy people are regular customers as well) or make a list of places and activities that could help you socialize with successful people.Note that when we say wealthy were not just thinking material wealth.If youre lookin g for knowledgeable people, try the academies and universities and if youre looking to get wasted, try clubbing. You find Romans in Rome.FOCUS ON HEARING OTHERSIn order to be successful, Its certainly desirable to possess good verbal skills.Probably a lot of you think that the most important aspect of having verbal skills is speaking, and that is partially true, but listening is even more important.Is it a little bit unusual that the people from Forbes’s top 10 richest people rarely give any interviews?Well, it isn’t, because they know that their time and words are valuable, and they dont throw value around just like that!They only speak when it is necessary. Most of the times they are focused on listening, carefully observing and analyzing their environment.Its a simple formula. In order to amass knowledge, you must perceive and when you transmit, youre not receiving, so shut your pie hole and listen!All of the most successful people know how learning by listening to someone is precious.When the time comes that you realize you are talking too much, just stop for a moment and ask everybody what is their opinion about that matter.You will be surprised how other’s opinions can help you come up with the best solution!A WEALTHY MIND IN A HEALTHY BODYHealth is the basis of wealth. Another simple formula for that: a healthy person can produce revenue and all the money in the world cant help you if you compromise your health.Currencies lose their value if you lack health because, without health, youre not able to enjoy the goods.Thats why wealth has a deeper meaning than just being rich.Probably the best way to stay in shape is to practice some team sports.This is just beneficial in so many ways, not only that youll be fit, but you will learn a lot about rivalry, competition, and teamwork as well.If you don’t have time for some team sports activities, exercising at home or at a gym is also fine, it should become your routine. Your nutrition regimen is somethi ng you should also pay attention to.Contrary to what most people think, exercises dont exhaust you they make you more energetic.Fatigue is beaten by regular exercising according to NHS(National Health Service).They say that even the small amounts of exercising can boost your energy.Try it, start with 15-minutes walks every day and see the difference. Source: richardbrenneman.wordpress.comINSTEAD OF FOCUSING ON REVENUE, FOCUS ON THE QUALITY OF THE SERVICE YOU PROVIDEA young and ambitious man can often be infatuated by the fact that money is the reflection of his path to success.Money is unquestionably important, but don’t let it blind you. There are other things that matter!Think about money as a byproduct of your good work, and see your financial growth as a way to achieve more goals and to expand.Steve Tobak, trusted strategy consultant and former executive of high-tech industry, wrote an article for Entrepreneur magazine in which he states:”If your professional goals are to enjoy what you do for a living, work hard at it, strive to be the best at what you do, and accomplish things you’re proud of, then there’s a very good chance you’ll achieve all that  and  make all the money you need to be happy. That’s how it works in the real world.”Work hard, and wealth will definitely come. Dont focus on the revenue, focus o n the quality of service!PUSH YOURSELF ABOVE YOUR LIMITSWhether you are an entrepreneur or an employee you have daily assignments. Don’t be satisfied with just getting them done. Excel at it!There are no limits when it comes to success, therefore engage yourself to the max and do even more than is required from you and enjoy the whole process. Dont think of it as exhaustion.When you have this kind of mentality even failures won’t affect you that much because youll know you have given your best.Marissa Mayer a former CEO of Yahoo!, self-made millionaire women with a net worth of $620 million, credits her long and hard-working hours for her success.In an interview with Bloomberg Businessweek, Marissa said that she used to work for 130-hours a week back in Google Inc. She even said that hard work is the only difference when it comes to starters in a company which succeeds later and those who fail.You don’t have to be a workaholic like Marissa, but putting some extra hours a week certainly won’t hurt you, it can only make you more successful.KEEP A RECORD OF YOUR DAILY ADVANCEMENTThis will very likely provide the best insight on your progress.By constantly tracking and examining your progress, you will surely know what is the best thing to do next and how much you need to step on it.Set a weekly goal, and then at the end of a week quickly review what you have done, what could’ve been done more efficiently and set a new weekly goal.Edith Harbaugh, CEO of LaunchDarkly, used to set daily quotas of how much miles she will ride with her bike every day. The point of this is to set your daily goal and “start your day from zero”. Riding bike helped her check her advancement every day and she just transferred that to her business.If weekly check-up is too much for you, check your advancement on a daily basis.FIND YOUR PURPOSESurely from time to time you have felt lost and disoriented, and that is a pretty frustrating state to be in.Don’t despair because the only thing you really need to do is ask yourself the right questions.If you don’t know your purpose, then it will be almost impossible for you to fulfill it.Start asking the right questions like:What do I really want?Why do I want to achieve wealth?What do I want to do with it?What makes me happy and what doesnt?When you get your answers, youll know what to strive for and youll regain your motivation and a sense of purpose.FIND A HOBBYMany of you probably think that success comes only from hard work and engagement, but prepare to be surprised by how much a hobby can help you succeed!When you get tired of your office space and formal negotiations with your potential clients the best thing you can do is to devote yourself to a hobby. Your hobby can even affect your business, in a positive way of course.In the interview for on the topic of ”Why pursuing your hobby can lead to greater success In business?”, CTO and president of the enLabelGlobalServices, Inc., Ramin Khoshatefeh, was asked: “How has pursuing your hobby helped grow your business?”His answer was:“We have hosted clients, friends and business partners for a number of events at the gallery. It serves as a meeting place of sorts, and it allows us to bring out the more personal side of doing business. We intend to use the space for non-profit fundraising and plan to host more clients and business partners in the future.TRY TO FIND A BALANCE BETWEEN WORK AND PLAY. FIND SOME ME TIME.The reason why it is so hard to achieve balance in life is that the road to wealth can often be stressful and exhausting.When you try to compensate for the shortcomings due to work, you exaggerate and it all goes south from there.Success and wealth are obtainable only by patience and silent devotion.That’s why you need to find the time to devote to all of the other areas that are fundamental in your life to avoid burnouts.Burnouts are described as states of emotional, mental and physical exhaustion caused by repea ted stress, according to Psychology Today.They are often followed by depression, cynicism, and lethargy, and you surely want to avoid that in order to be successful, and that’s why you need to find a balance.If you can’t find your balance, here is an example of a man that has found his and is absolutely satisfied with his life.According to Forbes Magazine article about creating a balance in your life, president of the software company Jackrabitt, Mark Mahoney said that his success and happiness came from finding his “business time, family time, and me time”.He completely separated his work from his personal life and by that he created a perfect balance, maybe you should try it too.Draw a chart and divide your free time by 2. One half for your family and one half for yourself.ACCUMULATE YOUR WEALTH WITH SAVINGSNobody can become rich by recklessly wasting their money. That’s why it is very useful to learn how to accumulate wealth in an economical way.Brian Tracy, motivationa l public speaker, and self-development author, about the topic of “How to save money and accumulate more wealth?”, says on his official website that the best two tactics to accumulate money by saving it are:Saving 10% of your income every month and putting it away up to your special account reserved just for that.Take advantage of tax-deferred savings and investment plans.ORGANIZE AND MAKE USE OF YOUR TIME. STOP PROCRASTINATING!Waste of time is a waste of… everything. All we really have are time and energy.Those are the resources that get converted into wealth… or dont if you get reckless.Recognize meaningless activities that you engage in. Make it a habit to ask yourself: What am I doing currently? Is it productive? If the answer to the latter question is no, stop the activity!Limit the time you spend procrastinating. Do not engage in idle tasks.If you spend hours browsing the internet or partying and drinking, chances are you wont do anything meaningful with your life.Were not saying that you should go all work and no play. We know it makes Jack a very dull boy. All were saying is that you should make a schedule and stick to it.Set aside some time to procrastinate and be idle, but limit it and supervise yourself.TREAT EVERYONE WITH RESPECT. BE MINDFUL OF YOUR ENVIRONMENT!If you are an upcoming entrepreneur that wants to expand the business and conquer the market, you definitely can’t do that by yourself.What makes you successful are the people you have chosen to work for and represent your company.That is the reason why you should treat every employee in your company with respect.Don’t be afraid of spending your funds on increasing the salary, giving annual bonuses or organizing some team building activities for your workers.Show them consideration and they will show you their effort, it’s as simple as that.NEVER STOP WORKING ON YOURSELFTo become successful and wealthy one must never stop developing.There is always room for progress and improve ment. On the other hand, stagnation will compromise you, theres no doubt about it.Dont compare to other people, compare to yourself. Strive to become the best version of yourself and defeat your worst enemy you.Develop the routine that will be based on your improvement each and every day, and success will come like a by-product of this way of living that youll come to enjoy in no time.

The Field Of Lost Shoes Essay - 2492 Words

The movie The Field of Lost Shoes, purely based off of the Battle of New Market, is both accurate and inaccurate when displaying soldiers’ lifestyle and their experiences that occurred during the Civil War. The movie is inaccurate in a way that is portrays soldiers having to leave their jobs, when they really did have jobs they had to leave. The movie is accurate in most scenes. Its accuracy proves to be correct in the scenes that women had to step in as nurses and help the wounded, soldiers leaving their loved ones, the horrible conditions that the soldiers had to fight through, and when groups of stable soldiers went to the field’s aftermath to rescue wounded soldiers and their loved ones. Overall, the movie is consistently accurate all the way through to show how the Civil War impacted the American lifestyle. Towards the beginning of the movie, there’s an inaccurate scene that drifts you into the setting of the movie with introductions of the main characters. It starts by a multitude of cadets in the background, chatting away, getting to know each other. A certain group of individuals, including Cadet Garland Jefferson and Cadet John Wise, are spotlighted when they go into a side room in a large building and pull a causal prank on a new cadet. The Cadets enjoyed themselves in the fun of fooling the little boy and worked up an appetite. Later that evening, they proceed by going to the bakery taking some bread from an old slave baker and making a trade agreement with him.Show MoreRelatedUnited for One1047 Words   |  4 Pagesrelate most to Luma. There are other reasons why I think that I relate to Luma. Throughout the whole book, Luma never wants to give up. For example in chapter nine, â€Å"Get Lost†, when Luma knows she has to find a new field for her fugees to play on. According to St John, on page 93, the YMCA calls and lets Luma know they found a field for her. She never gave up on her high hopes. 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In order to truly analyze the culture of another, he explains how it is essential for the viewer to question wh at is being depicted in the work and what the purpose may be. Heidegger describesRead MoreEssay about Civil War Battles of Chancelorsville and Gettysburg871 Words   |  4 PagesThis is only two battles in the whole Civil War yet countless lives were lost in each one. These battles were only two months apart. The goal of this paper is to give information on these two Civil War battles Chancelorsville and Gettysburg. The Battle of Chancelorsville In the Battle of Chancelorsville, Hooker was the Union general and Lee was the Confederate general. Hooker had 130,000 men and Lee had 60,000 men. Hooker had more men and supplies and Lee was outnumbered. Before the battle Hooker

Leadership Is A Crucial Part Of Life - 898 Words

Leadership is a crucial part of life. Without leaders the world would probably fall apart. People need leaders to follow and to set an example for them. Leaders step up and stand up for what they believe in. They can be men or women and even children. Leaders can be found in every country, state, and city. They are located around the world, but not all leaders are good, effective leaders. There are leaders that abuse their power. However, there are also selfless leaders who truly make an impact on lives. A huge example of a selfless leader is Mahatma Gandhi. He was born in 1869 on October 2nd in North West India. After college, he took a job in South Africa but later moved back to India. Upon his return, the most influential period of his life started. He started non-violent civil disobedience and began to encourage the locals to improve their circumstances. Gandhi did a lot of awesome things during his lifetime. The things he did can still be used as lessons today. He encouraged peo ple to fight for their freedom. (Mahatma Gandhi 2013) I use fight very lightly though, because he was a non-violent person. He was a role model for many other famous leaders including Nelson Mandela and Martin Luther King Jr. One of the biggest reasons why I admire him is because he was so humble. He did not think of himself as a good leader. He was just doing him job as a decent human being. Mahatma Gandhi was a transformational leader, but it could also be argued that he was a servant leaderShow MoreRelatedThe Social Sciences And Humanities1008 Words   |  5 Pagesteaching us what is relevant to us such as; creating a life with meaning and purpose, appreciating diversity and complexity, communicating effectively and how to overcome adversity as John and Mary said. Without the knowledge and skills of those, we cannot develop and innovate things in the STEM courses without the knowledge and skills of the others. One of the large impacts that taking social sciences has on people is that they really create a life with meaning and purpose. One of the many ways thatRead MoreLeadership Style and Crisis Management1175 Words   |  5 PagesA., P.‘t Hart., A. McConell and T. Preston. (2010). Leadership style, crisis response and blame management: The case of hurricane Katrina. The Journal of Public Administration, 88(3), 706-725 In this paper I have summarized the article and offer comments on where additional research would assist in further understanding of the issue. The authors of this article used retrospective review which uses existing data and researches. 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There are many differing leadership styles that involve different communication styles, resulting in differing levels of management/employee communication integrationRead MoreRoles And Responsibilities Of A Project1174 Words   |  5 Pagesautomotive system used since the controller is responsible for configuring the system. Consequently, the delegation of roles and responsibilities is crucial to attaining the intended outcomes of a project. Some of the factors to be considered include expertise, leadership and experience. In addition, the role of networking and outsourcing, which may become part of a project, is analysed in the broader project fulfilment scope (Cadle Yeates, 2008). Sometimes, projects managers may engage in outsourcing

What makes art art Free Essays

Art is any form of self-expression. Art is something that is created that entertains, inspires, educates or makes a person feel something good, bad or unexplainable. Art is whatever the artist does or makes in which they deem to be art whether it is of value or not. We will write a custom essay sample on What makes art art or any similar topic only for you Order Now There is a wide variety of art, some that people wouldn’t imagine as art, but a true artist sees art in every creation. Art is everywhere and in everything I see. Art is not Just a painting, poem, drawing or a ballet. When I think of art I think of something somebody does to release their feelings. Different people express art in various ways. For example, someone who writes a love letter because they are unable to express their feelings through touch or emotion. Is this art? Watching Michael Jordan drive down the court and slam the ball. He was recognized for his unique ways for a reason. So, is this art? Making music, any type of music whether it is appealing to your ears or not. Is this art? All of these things are art to me. Art does not have to be beautiful or make you feel good to be defined as art; it is an expression of emotion. We are all artists in my eyes because we are all able to feel and create. All of life is art to me. When I think about art, its creator and the meaning of the creation I think the content is more Important then the context. I don’t necessarily need to understand when and why it was created to form my opinion on whether or not I enjoy it. I like to find my own meaning and form my own opinion without knowing the background of the art. After I form my opinion I do like to research and find the artists meaning to see If I understood their expression without having it outlined. As an example I would like to reference Edward Sinkhole’s piece, History as a Planter. Before doing any research on this piece I noticed the feet which I thought represented history and movement, the sign notating war I thought about struggle, and the plant, which I was perplexed until I did a little research. The plant Is a wondering Jew. So I was partially correct. From what I found out doing some light research, this piece of art Is symbolic of the way the artist views the history of the Jewish struggles. Art Is everywhere you look and such a huge part of our everyday, ring to explain a true definition Is almost Impossible or overwhelming. There Is Intentional art and accidental art. There are famous artists and artists as us. Take a look around you, everything you see Is art, and everything you see Is designed by someone. Yes, machines make things for us, but someone designed that piece or even designed that machine used to make that piece. Now, take another look around you. What Isn’t art? Of the creation I think the content is more important then the context. I don’t research and find the artists meaning to see if I understood their expression without trudge, and the plant, which I was perplexed until I did a little research. The plant is research, this piece of art is symbolic of the way the artist views the history of the Jewish struggles. Art is everywhere you look and such a huge part of our everyday, trying to explain a true definition is almost impossible or overwhelming. There is intentional art and accidental art. There are famous artists and artists as us. Take a look around you, everything you see is art, and everything you see is designed by you. How to cite What makes art art, Papers

The Two Princes of Calabar Book Review free essay sample

The Two Princes Of Calabar Book Review In 1767 Little Ephraim Robin John and Ancona Robin Robin John were living as Old Calabar’s ruling class, in a trading port in the Bight of Biafra known as Old Town, modern day Nigeria. Old Calabar was a primary source of African slaves in the Atlantic and West Indies, and the Robin John family contributed significantly to the slave population in the Americas, before ironically contributing two of their own family. Old Calabar was divided into sections, prominently Old Town and New Town, which were ruled different competing slave trading families. In an attempt to ruin Old Town, the King of New Town worked together with English slave traders to orchestrate a brutal assault on the ruling class Old Town, inviting the King of Old Town to celebrate their â€Å"peace treaty†. Once the King arrived with his family and their servants, they were betrayed and massacred, resulting in the death and enslavement of the servants and ruling family, including the King’s brother Ancona Robin and his nephew Little Ephraim Robin John. We will write a custom essay sample on The Two Princes of Calabar Book Review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Author Randy Sparks, who found letters written by the â€Å"Two Princes† comprised a story that detailed their experiences in the New World, struggle for freedom, and eventual return back to Old Calabar. The Two Princes endured the Middle Passage to be sold as slaves in the West Indies, where they gained a nuanced African Creole identity and worldview, which Randy Sparks highlights in the prologue as one of the main themes, saying â€Å"†¦ in this book I explore the impact of the rise of the Atlantic World on a particular place in time–eighteenth-century Old Calabar–through the lives of two men who were themselves products of that Atlantic World. † (Sparks, xii). The Princes struggled for their freedom just as the rest of their fellow enslaved African brethren, experiencing more betrayal than hope. Years later the two were on their way to Bristol to be sold as slaves when they acquired a comrade, a British merchant named Thomas Jones who helped them escape the ship. They were kept in jail until their case was heard before a judge, who granted them back their freedom after almost ten years of enslavement. In that time the Princes gained the support of Charles and John Wesley while acquiring an interest in Methodist Christianity, which helped lead to their freedom in the very English focused culture of Bristol. After several years in London, the Two Princes returned to Old Calabar in 1774, where they ironically return to slave trading even after all of their numerous tragedies and firsthand experience of slavery from both sides. Little Ephraim and Ancona Robin finally achieved their freedom through many trials and tribulations, and their success was due in large part to their social standing as Atlantic Creoles, which gave them nuanced knowledge of European traditions and outlook. Their experience of constant struggle for freedom was emblematic of many African slaves’ experiences, although their story seems to suggest that Atlantic Creoles were in a far better position to achieve freedom than African slaves without the Atlantic Creole background. The story of Olaudah Equiano also demonstrates how the Atlantic Creole had more opportunities than their African brethren, although unlike the two Princes, when Equiano achieved his freedom, â€Å"he condemned the idea that Africans were inferior to Europeans and therefore deserved to be slaves† (Foner, 130). Equiano’s experience, as well as those of the two Princes, illustrates that for Atlantic Creoles â€Å"The Atlantic was more of a bridge than a barrier between the Old and New Worlds† (Foner 131). The journey and experiences of the Two Princes of Calabar is truly an amazing one of triumph and freedom, and was never an uninteresting read. Author Randy Sparks used their real-life events to shape this well-worded, and powerful story, which truly captured an era of American life that was previously scarcely understood. Even through experiencing all of their tribulations, the Two Princes returned to slave trading upon arriving back in Old Calabar, which enhanced our understanding of sovereignty and autonomy; in the eighteenth century, ownership of another human being was truly the indicator of personal power and freedom. Randy Sparks takes care to illustrate the intricacy and convolution of the human condition while carrying the reader through a riveting firsthand experience of the Atlantic slave trade.

1984 And Brave New World Essays - Social Science Fiction

1984 And Brave New World In Orwell's Nineteen Eighty-Four and Huxley's Brave New World, the authoritative figures strive for freedom, peace, and stability for all, to develop a utopian society. The Utopian society strives for a perfect state of well-being for all persons in the community, and over-emphasizes this factor, where no person is exposed to the reality of the world. As each novel progresses we see that neither society possesses family values nor attempts to practice them. Neither are passionate nor creative in factors such as love, language, history and literature. Our society today, in general, is unsure about the future: The nightmare of total organization has emerged from the safe, remote future and is now awaiting us, just around the next corner. It follows inexorably from having so many people. This quotes represents Watts' fear for the future; George Orwell and Aldous Huxley both explore the future state of civilization in their novels. They both warn us of the dangers of a totalitarian society. Both books express a utopian ideal, examine characters that are forced into this state and are compelled to dealing with this society and all the rules involved. The impracticality of the utopian ideal is explored in Orwell's Nineteen Eighty-Four and Huxley's Brave New World. Both authors suggest that a lack of familial bonds, the repression of human individuality, and the repression of artistic and creative endeavors in order to attain a stable environment renders the achievement of a perfect state unrealistic. The lack of familial bonds, in both novels, contributes to the development of a dystopian society. This lack of familial bonds is evident through genetic engineering, the use of names, and a commonly used drug, soma. One of the first mentionings of family in Brave New World is when the main character, Bernard, asks the Controller, the ultimate leader, about the past and why their society does not believe in families. His response suggests that authoritative figures do not believe that there is need for a mother in society and therefore, the Controller responds, "Mother, he repeated loudly rubbing in the science; and, leaning back in his chair, these, he said gravely are unpleasant facts; I know it. But then most historical facts are unpleasant." The disregard for mothers as a valuable figure in life contributes to the lack of familial bonds. In Huxley's Brave New World, human life is conceived in a bottle; the embryo no longer grows in the mother's womb, and therefore no bond is formed between the mother and the baby. There are ?bottle births' rather than the birth of a baby from it's mother. There are also conditioning centers, which become a home for all children for their entire childhood. In such circumstances, one does not receive the special attention that you would receive from a family. Since they do not have family, they do not receive love during their upbringings, therefore the products of this society do not develop the values of love nor do they respect themselves as sexual beings. Orwell's choice in naming the Party's leader, ?Big Brother' in Nineteen Eighty-Four, gives the reader the impression that all of Oceania is like a huge family. There are no smaller individual families, which results in this society's lack of close and intimate relationships. The first description Orwell gives to his audience of Big Brother is, " ...standing like a rock against the hordes of Asia...doubt about his very existence, seemed like some sinister enchanter, capable by the mere power of his voice of wrecking the structure of civilization." This first impression of ?Big Brother' is a frightening and violent image. It leads families to believe that he is a poor role-model in depicting what the word ?brother' really stands for. "The word ?brother' is the name that one would use in a family. The Big Brother, the Great Leader in Oceania, contributes to the lack of family values and the corruptness of the Party. It is not a justice comparison." Using Big Brother's name so often takes away from the family ideal and begins to weaken family relationships. The use of soma, the perfect drug, acts as a negative replacement for familial bonds. When an individual cannot cope with the daily stresses of life they rely on soma, to turn their stress into an illusion. This acts as a substitute to dealing with their problems, rather than relying on family for support or advice. Soma is an"euphoric, narcotic, pleasantly hallucinant... a holiday from reality." It leaves the individual with unresolved issues and results in an illusioned

Ordeal by Fire Essay Example

Ordeal by Fire Essay Example Ordeal by Fire Essay Ordeal by Fire Essay After reading the two books, â€Å"Ordeal by Fire† by James McPherson and â€Å"Slavery† by Stanley M. Elkins I would have to say the books are very separate on their approach to slavery before the Civil War.   McPherson’s book looked at slavery as it related to the Civil War.   Elkins book looked more at the institution of slavery.   Both looked into the economic role and its foundation in slavery.   Both agreed that in comparison Latin American slaves had a more difficult life than slaves in Southern North America.   The differences in views from these authors, that I could see, were standard views at the time at which these books were written.   McPherson’s book was written in 1982 and Elkins was first published in 1959.   I will admit though that Elkins book was obviously way before its time.   His ideals of slave personality probably helped invent the phrase â€Å"slave mentality†.   â€Å"How a person thinks about Negro slav ery historically makes a great deal of difference here and now; it tends to locate him morally in relation to a whole range of very immediate political, social, and philosophical issues which in some way refer back to slavery† (Elkins, 1959, p. 1).   In McPherson’s book he looks at how â€Å"slavery formed the foundation of the South’s distinctive social order† (p.31), and how this fit into a lifestyle in the south. When thinking of the brutality of slavery Elkins basically argued that slavery in itself was brutal.   Ã‚  With McPherson, although he did not disagree with brutal acts happening he just didn’t believed they happen often.   He believed that the owner’s power over his slaves â€Å"was often tempered by economic self-interest and sometimes by paternalism† (p.34).   He wrote, â€Å"Dead, maimed, brutalized or runaway slaves grow little if any cotton† (p.34).   There was a gentleman’s code of noblesse oblige which required â€Å"beneficence towards inferiors†.   The use of persuasions, inducement, rewards for good work and concessions between slave owner and slaves.   Overseers and masters could â€Å"not rule by the whip alone†, McPherson wrote. Slavery was a human institution along with a legal and economic one that helped to give reason for the dehumanizing of slavery.   Elkins wrote of a childlike conformity slaves were taught to keep them in line.   â€Å"Cruelty per se cannot be considered the primary key to this; of far greater importance was the simple â€Å"closedness† of the system, in which all lines of authority descended from the master and in which alternative social bases that might have supported alternative standards were systematically suppressed† ( Elkins, 1959 p. 128).   One factor that McPherson wrote about is the effect of the family structure and how it has affected African Americans throughout history in years since his book was published much has been written on that subject.   But at the time these books were written the consequence of this broken family structure was not yet fully recognized. Slavery in law was a form of property.   Human rights were something slaves did not have.   â€Å"They could not legally marry, nor own property, nor be taught to read or write in most states† (McPherson, 1982 p.34).   They were allowed to have a family, in fact after 1808 because of ending of the African slave trade; this was encouraged as natural reproduction of stock.   Some were allowed to earn money and in rare cases they could buy their freedom.   But until they were free their family and money could legally be taken from them at any time. In both books lack of education among slaves served well for a couple of reasons.   â€Å"The low level of literacy was one of the chief features distinguishing the slave from the free population of the South from the North.† (McPherson, 1982 p. 37)   There was a belief that educating a slave would cause them to have â€Å"dissatisfaction in their minds† that would cause insurrection and rebellion.   â€Å"Every Southern state except Maryland and Kentucky had stringent laws forbidding anyone to teach slaves reading and writing, and in some states the penalties applied to the educating of free Negroes and mulattoes as well† (Elkins, 1959 p. 60).   Education in the North was very strong and very weak in the South abolitionist gave this as to the reason the South kept slavery.   Saying â€Å"this one main for the ‘backwardness’ of the South and the immorality of slavery† (McPherson, 1982, p. 37) was the reason slavery was still practice d. In McPherson’s book talked of the work ethics and slavery.   He wrote of how slavery had undermined Southerners work ethics and made them lazy.   Their fight to keep the institution of slavery kept them from accepting new and better agricultural tools for use in the fields and ending the economically unsound practice of slavery.   A critic of work habits of the South and slavery, Frederick Law Olmsted, believed â€Å"that the average free worker in the North accomplished twice as much as the average slave.   Most slaves had little motivation to improve their output through harder work or greater efficiency.   They lacked the time discipline of modern work habits.† (McPherson, 182 p. 36). The church influence was a tool to keep a bond between master and slave.   â€Å"The slaves spoke the same language and worshipped the same Christian God as their owner.   Relationships of trust and affection as well as alienation and hatred could exist between slave and master.† (McPherson, 1982 p. 34).   In Elkins book he introduced the church as having moral authority over every man in every condition.   In the United States during the years of slavery the only law that was supportive somewhat of the marriage and how it related to church law was conjugal relations between slaves.   This dealt only with unions between master and slave; known as concubinage.   Unlike Latin America and other nations of slave holder’s concubinage was condemned and was not allowed.   Marriages, between slaves were permitted in these countries they were sanctified by the church and protected under law.   Many of the slaves still practiced their own religion in secret in fea r of punishment if found. The brutality of slavery was a direct result of Southerners devotion to limited government and laissez faire capitalism.   I tend to agree with Elkins theory that slavery itself is brutal.   Openly acts of brutality were not a rule but an exception it was the openly brutal social class system slaves were placed in that was the cruelest.   All one has to do is look at today’s society to see the long term affects this had on African Americans.   Both authors gave good sound argument on slavery, but if I had to choose which gave a better picture of what slavery was like I would have to say that is was â€Å"Slavery†.   I found the book was a little harder to follow, but gave a broader view of slavery.   In McPherson’s book there were only really 6 or 7 pages that really dealt with slavery.   Even though Elkins book was written in 1959, a time of civil rights, I thought he showed more to slavery than just the economic reasons for slavery.   The conseq uences of slavery have survived many generations and really only in the last fifty years the affects of this turbulent time in history has just began to be understood.   A whole culture and society was created out of slavery.   The Civil War changed a nation, slavery changed a culture.   I found the picture that McPherson gave was only superficial and in my readings gave me an understanding of why the Civil War and slavery were intertwined.   Elkins gave more meaning to what slavery was all about.

Not sure yet Essay Example | Topics and Well Written Essays - 2250 words

Not sure yet - Essay Example The new â€Å"knowledge based† economy is defined by the World Bank (Report, 2003, p1) as that which relies â€Å"primarily on the use of ideas rather than physical abilities and on the application of technology rather than the transformation of raw materials or the exploitation of cheap labor†. This is a new determinant that propagates the idea of life-long learning. This change is bound to have an effect on the choice of an individual’s vocational education and training methods. We witness a contradiction and a replacement of the traditional view of life-long education of what Longworth (2003,p33) sees as being â€Å"about the development of the whole person† with that of its contemporary view of what Bagnall (2000) calls as ‘economic determinism’. This need has come about with the emphasis laid upon the currency in paid employment and an unavoidable need to sustain one’s employment and currency in the growing face of change. This paper shall argue that there is an imbalance in the view of lifelong learning and that the need for life-long learning changes with the change in time, industrial circumstances and that it also relevant to economic carve. But we shall argue that the traditional conception of lifelong learning as being a mode of personal fulfillment also holds an important role in setting the real purpose of life-long Education while this view is given less importance in today’s world. A balanced outlook between that individual and social obligation of life-long learning is desirable and this shall be the perspective of the paper while not forgetting that the use of these two perspectives as the purpose and end of the life-long education depends upon individual and circumstances. The change that has come about in the view in Lifelong learning however, shall be exemplified with the change in education system, policies and globalization

What is Foreign Direct Investment Term Paper Example | Topics and Well Written Essays - 2500 words

What is Foreign Direct Investment - Term Paper Example FDI or Foreign Direct Investment is defined as the scenario where "A company from one country obtains a controlling interest in a (new or existing) firm in another country, and then operates that firm as a part of the multinational business of the investing firm. FDI may be financed through parent company transfer of funds to the new affiliate, borrowing from home-country lenders, borrowing in the host country by the parent company, or any combination of these strategies." (FDI Definition, n.d.)  Foreign direct investment is also a measure of ownership of private enterprise, its stocks, and resources, and used as a growing tool in economic globalization. These investments add up to the GDP (gross domestic product) of industrialized and industrializing economies.  There are quite a few different modes of entry to foreign markets, but almost all of them can be categorized under the following four- exporting, licensing, franchising and direct investment. Each of these entry modes ha s their own set of advantages and disadvantages, and the appropriateness of each of them depends on the market dynamics of the guest country as well as the factors specifics to each company.  Foreign Direct Investment allows the investing firm to varied a degree of control over its overseas business activities. FDI, additionally, offers higher profitability options to the investing company. Control is one of the most important characteristics of FDI, and hence FDI is generally adopted as a preferred mode of entry when control and coordination are critical to the success of international drive of the company. Foreign direct investment is also preferred when the host market prefers buying products that are locally manufactured. Many governments also actively promote FDI as FDI directly adds value to the local economy and generates employment. Additionally, many retail, as well as institutional customers, feel that local manufacturing presence results in better after sales service an d decreases the overall cost of ownership.  However, FDI has its own set of disadvantages too. FDI, by definition, involves a higher commitment level for the company, and the company is exposed to a range of risks including political, geographical and economic risks. FDI is also subject to probable depreciation of the value of its investment in case of an adverse fluctuation of exchange rates. Despite the fact that FDI is generally encouraged by the government, there are cases where government policies act as a roadblock for FDIs. In many countries, government policies forbid foreign countries from owning majority control of a local company in selective or all industries. In some other countries, there are various levels of restrictions in the repatriation of profits. Companies opting for foreign direct investment as the entry mode to other economies or markets also have to face additional challenges in terms of allocating additional bandwidth, adapting to local political, legal a nd business environments. (Marchick D.M. and Slaughter M.J., June 2008)

Sales System for Customer Management Software Program

Sales System for Customer Management Software Program Sales Management Coursework Assignment Outline what you believe to be going wrong with the sales efforts at Gardnov. Richard Booth is the newly appointed sales manager of Gardnov Limited, he has spent his first four weeks by simply observing how the sales force operated by accompanying them on sales visits and by talking to the customers. According to his observation, he found the company sales force are generally lacking in motivation and without energetic. Even customers can feel about that. Therefore, Richard has to do something in order to arouse the motivation of the sales force. As no new account has been opened during the past four months, it means that the sales force havent expend their market and just keeping the existing customers. Sales will not grow lots if new account hasnt been opened. Richard found the sales force are not trying very hard to get new customers. Richard had visited some customers in each region and he was depressed to hear that even regular customers felt that they didnt relate closely to Gardnovs sales force, customers felt the sales force has been more like order-takers instead of order-makers. It shows that the sales force are not putting efforts on the customers, customers feel that they are unimportant because the sales force showed little interest in them. Besides, a lot of customers reflected that the sales people were unable to answer questions about some of the products in the catalogue. It shows the sales people have lack of knowledge about the products that they are selling, it makes customers without confidence to buy the products because even the sales people did not know the details of the products. They felt that the salespeople showed little concern, spent less time on them, and had little enthusiasm for the products they were selling. Outline what steps Richard should take to investigate further the problems highlighted by his initial research, whilst gaining/maintaining the support of the sales force. By gaining/maintaining the support of the sales force, Richard analysed his initial research, and he will need more research to investigate further problems. By investigating the problems, he will use primary research and secondary research. According to the existing situation, Richard has already done some primary research which included: spending his first four weeks observing how the sales force operated by accompanying them on sales visits and talking to customers. By communicating with the customers directly, Richard can be able to understand what customers need and want from the sales force, and also be able to know if the sales force are effective or not. By observing the sales force, he knew how they work normally and in which aspects that they need to improve to achieve the sales profit. Richard will also need to find out how the company can help the sales force, supporting them and motivate them to sell more products to customers. Besides, Richard also use other ways of primary research to investigate how he can support the sales force and improve the problems in the sales force. He may send questionnaires to every customers (may enclose a brochure or leaflet which include the introduction of new products of the company or even with discount coupons), therefore he will be able to get more opinions about the sales force and he will directly know the problems in the sales force because customers are the most important sources of a company. After analyzing those statistic results, he can be able to take steps to improve sales performance accordingly by using those opinions from customers. Apart from primary research, Richard can use secondary research to investigate more information and can find out more ways to solve out the problems of the sales force. He can use internet research to get some ideas to maintaining the support of the sales force, internet is very useful nowadays, therefore lots of information can be found in internet. By using the research, Richard can investigate more about the problems of the sales force, e.g. to motivate the sales force by using rewarding methods, training the sales force†¦..etc. After Richard knows the problems of the sales force, he can get some solution by using research and therefore he can be able to gaining and maintaining the support of the sales force. Research can help Richard a lot, by taking some marketing research, he can be able to define the problems, decision alternatives and the research objectives. Then it can develop the research plan from the data sources he found, the research approaches including face to face interview customers, questionnaires, internet searching solution. So that Richard can take those steps to improve the sales performance in the sales force and therefore can lead the sales force and make them to develop effective selling habits and finally increase the profits of the company. What are the disadvantages of the present salary-only compensation plan? Salary-only compensation is mean straight salary, the sales people receives a fixed amount of money at fixed intervals, such as weekly or monthly. These security-oriented people prefer base salary or drawing account so that they can depend on some regular income to meet basic living expenses. In Gardnov Limited, the sales force are each paid a straight salary averaged  £21,000 each, within a range of  £16,500 to  £27,300, depends upon his age and the length of time he has been with the company. The disadvantages of straight-salary method of compensation plan are: It provides no financial incentive to put forth extra effort. Thats mean the sales force will not put much more efforts if the salary is fixed, they wont get more salary if they gain some new customers or sell more products to customers. Therefore they will not work very hard to sell the products to customers because they can still obtain the same amount of salary every month. It may increase selling costs because salaries go on when sales are not being made. If the sales force are not putting effort on selling the products to customers, then the sales profit will not made but Gardnov Limited still need to pay salary to the sales force because of its straight-salary. Therefore it might become a big expenditure if sales force didnt earn any sales profits for Gardnov Limited. It often leads to income inequities, since the least productive salespeople tend to be overpaid, and the most productive to be underpaid. There have six salespeople in Gardnov, if only few salespeople working hard and selling products to customers, then they will feel the straight-salary is not equities because they are working harder than other salespeople. They tend to be underpaid and the others tend to be overpaid, so that Gardnov Limited will need to make sure every salesperson are working their best to sell the products to customers under and let the salespeople think Gardnov Limited is fair to them. It also leads to adequate, but not superior performance. By using straight-salary method, it would lead adequate sales profits by sales force, but it will not leads to superior performance because it cannot motivate the salespeople to put a lots of efforts on their selling job, as they can get the same amount of salary each month even though they put little effort on it. The pay of the salary in Gardnov Limited is depends on the salespeoples age and the length of time they have been with the company. Therefore if the youngest salesperson works very hard and sells lots products to customers, he will not get the high pay and he may even get the lowest pay in the company because of his age and the length of time in Gardnov. It will discourage his working enthusiasm and ambitions because he knows that he just get the same pay every month. On the other hand, the oldest salesperson will not working hard as well if he knows that he will get highest pay. Under this circumstance, it cant motivate both of them to work and sell products for Gardnov initiative. And therefore the salary-only compensation plan might not suitable for Gardnov at this moment. Produce some initial recommendations on how Richard might improve sales performance. There have some ways to improve sales performance, it might help Richard to improve the sales performance. Improving team performance is very important for Gardnov, the sales force are aligned with the Gardnovs mission and culture. Gardnov has a committed and empowered workforce. Improving the utilization of the salespeople will help to increase sales volume and profitability of Gardnov, it can improve the sales performance by improve the sales force team workforce. Training is one of the way that Richard can take, according to the case study, customer complain that the salespeople were unable to answer questions about some of the products in the catalogue, they felt that they didnt relate closely to Gardnovs sales force. Therefore customer already felt Gardnovs sales force are not professional because they are deal with their problems. Training is a important job for Richard, it can develop the sales force into a successful, productive part of the team. Sales training and sales force development should be thought of as a long term, by training them more knowledge of the products they are selling, the skills to deal with customer, satisfy customer needs and wants. Motivation is another important part of improving the performance of the sales force. There are many things can motivate a salesperson to perform better, for example, salespeople can be motivated of they feel a lot of work to do on the job will lead to better performance, with better performance leading to higher rewards. Therefore Richard might try to reward them to sell more products to customer, it might help the sales force to increase sales because the salespeople will begin a healthy amount of competition. Another motivation way to motivate the sales force perform better is changing the compensation plan of Gardnov. At the moment Gardnov is using straight salary and they get paid depends on their age and the length of time with the company. Therefore some salespeople might think its unfair and it will not motivate them to work harder because they will not get more paid if they work harder and selling more products to customer. So there have others method of compensation plan, e.g. straight commission. Straight commission is the person receives an amount that varies with results, usually sales or profits. It provides incentives rather than security, the salespeople will increase their productivity because they can get their own commission rewards after selling products to customers. For example, a salesperson may receive 10% of commission on all sales, which mean if he sold  £400, he can get  £40 of commission with his base salary. Therefore income is directly related to productivit y, its easy to calculate, so salespeople may keep track of their earnings. Richard has to develop a sales system to invest in a customer management software program, therefore all the data will be in one locale, enabling Gardnov to increase sales while simultaneously being more efficient.

History Ia 2013

A. Plan of the investigation The focus of the study is on the event of the Tiananmen Square Massacre and how the Chinese Communist Party government shocked the world. Moreover, the study focuses on the aftermaths and the international effects like how the United States decided how to deal with this violent act or how this event possibly encouraged protestors to fight against their corrupt government. This research paper will evaluate the extent of how international countries were affected by this event.Ranging from countries such as Germany to the United States, this investigation will encompass the mass effects and influences on other countries. Several of the sources used in the essay, include The Price of Heavenly Peace: Tiananmen Square 15 Years Later by Michael J. Thompson and a news article Where Capitalism Won, But Not Democracy interview of Robyn Meredyth about the Tiananmen Square Massacre. These sources will be identified for their origins, values, limitations, and credibil ity. B. Summary of Evidence On a night in June of 1989, the unthinkable happened.Otherwise known as the June Fourth Incident, the Tiananmen Square Massacre was the bloody result of seven weeks of continuous rebellion of Communist Party of China’s policies. â€Å"Perhaps thousands of people were killed in cold blood when the troops fired into crowds and army tanks ran over people† (Wong 2). Ranging from university students to faculty workers to intellectuals, this protest was executed mainly to promote freedom of speech and press, economic growth, help in education funds, and most importantly, a change towards democracy. After the tragic incident, societies began to question China’s motives and actions.The fight for democracy created great tensions between the people and the government. â€Å"†¦20 years later, China’s Communist Party remains solidly in power. It still suppresses dissent. In China, capitalism is championed, but democracy is still verb oten† (Meredith 2). Essentially this source discussed how even though the fight for democracy was lost by the people; China gained a severe change in the capitalistic features. For example, China’s Five-Year Plan was introduced before the Tiananmen Square incident, but the effect of the incident caused this plan to move towards a more industrialized turn.Eventually, China became known more for their capitalistic features than their infamous communist cover. The world-known Tank Man is said to have been one of the most influential figure of his time. â€Å"It all started with a man in a white shirt who walked into the street and raised his right hand no higher than a New Yorker hailing a taxi†¦Ã¢â‚¬  quoted James Barron, a writer for The New York Times (This newspaper article was published the day after the incident June 5, 1989). The descriptions of the tank man possibly lead to many historical events in the future.This demonstrated how if one lone individual has the courage to stand up against such a powerful government, why couldn’t a group do the same with their corrupt government in their countries? Over to the West of Asia, East and West Germany were suffering similar problems in that the two want to, once again, become one country. Shortly afterwards, the demolishing of the Berlin Wall began after protest which was deducted by the Tank Man’s courageous actions. Nearby locations such as Macau and Hong Kong have hundreds of thousands of protesters which disfavored the actions of the Communist Chinese Government.In Hong Kong, over 200,000 citizens protested in support of the brutal massacre. Because Hong Kong was still under British rule in 1989, they were afraid to be under Communist China’s rule, they were still scarred with fear in case of reunification with China. As a result of the terror, many Hong Kong citizens fled to other countries in hope to escape the confusion (On a side note, though Hong Kong is geograp hically in China, under British rule, the city is democratic). Though the international political effects of the massacre were definitely prominent amongst the countries, we must not forget the economic results of this event.Contrastingly, where democracy isn’t as prominent as in the United States, the Chinese weren’t as avid in protesting as the Hong Kong citizens were, but they viewed this incident as though it was a normal rebellion. In other words, the Chinese North Americans knew there would be a big turnout of events that will occur as a result of this protest. Other country’s views on China were significant to the economy in the foreign trading aspects because after this massacre, many of them feared that China would no longer be loyal to them. Major companies and corporations dislike doing business with suffering countries.At the time, China’s government and economy, have been slowly rising to become the leading nation, but due to this event, thei r growth was temporarily halted. Many worldwide companies were indecisive to whether or not they should help out their ally by encouraging trade once again which sparked China’s drive towards their capitalistic beginnings. After this event and ever since Google has been around, many citizens in China attempted to learn more about the Tiananmen Square Massacre, but to their disappointment, this searching capability is blocked â€Å"due to relevant laws, regulations and policies† (Thompson 8).Terms such â€Å"never forget† or â€Å"candle† have been censored in Chinese search engines in hope for the government to cover up their tracks. This action was very significant because although it helped China conceal information about the event so citizens wouldn’t dare question or further seek knowledge regarding the topic, other countries began hypothesizing the real reason behind China’s motives. C. Evaluation of sources Jan Wong is a Chinese-Canadi an who vacationed to Beijing. This interview was about a first-hand account of the witness of this event live from her balcony in a nearby hotel room.The vivid descriptions of her details make her account seem reliable enough to the point where an individual can distinguish her knowledge on this topic. Few people may question whether this is source is credible or not because she is part Chinese. Thompson carefully wrote his sources to depict the mysteries and after effects of China’s actions. Having visited the Tiananmen Square several times, Thompson writes in his research paper the great, vivid event that occurred that one night in 1989. He uses much data to support his claims between China and other foreign countries.Thompson sees the Tiananmen Square a burden to China’s progress in capitalistic development along with the rest of the world. China is known greatly for its censorship and how greatly they can cover up reasons that could probably allow other countries t o question their government. Gregory Clark, a former Australian diplomat who focuses on Chinese affairs, wrote an article in Japan Times stating that the Western culture was spreading a â€Å"myth† about the Tiananmen Square Massacre. This shows the extent of China’s power to censor what they feel should be heard and what should not.In order to protect the face of their government, even though there are eye-witness accounts of their wide-spread murder, the Chinese government had to take major precautions to ensure a sustainable relationship, economically and politically, with other international countries. D. Analysis In Jan Wong’s interview of her account in China during the Tiananmen Square Massacre, she mentions, â€Å"I wasn’t the only person watching; everybody on the street was watching† (Wong 3). Because Jan Wong was present during the time of the event, she witnessed the actions of the tank man.If any regular civilian were to see this event and be in complete awe of the actions of this courageous twenty year-old man, it reveals how there can be many more people in this world who might see the common man in a white T-shirt with plastic shopping bags. There are billions of people in this world and those who know about Tiananmen Square, and the millions that do, probably heard about the tank man. Though the tank man still remains anonymous after 23 years, this individual managed to influence the whole world not just on a social level, but also on an economic and political core.E. Conclusion This protest is considered one of the top 10 most influential protests along with the Boston Tea Party, Purple rain protests, and the Civil Rights March. The Tiananmen Square protest was originally meant to spread democracy in China and abandon communism. Through the years of peaceful protests, many lives were lost. After the Tiananmen Square incident though, countries from around the world were influenced by figures such as the Tank Man who had enough courage to step in front of the corrupted government in hope for it to change for the better.In addition to its efforts and outcomes, China’s capitalism is now becoming one of the leading nations in the world. The influence of Tank Man spread to East and West Germany which helped the taking down of the Berlin wall and once again uniting the two into one. F. Sources cited Conachy, James. â€Å"Ten Years since the Tiananmen Square Massacre. †Ã‚  World Socialist Web Site. N. p. , n. d. Web. 20 Nov. 2012. . This source was a political lesson for the knowledge of the working class.The website is rather significant to this Internal assessment because it discusses about parts of the aftermath, and more importantly its effect on capitalism. This particular source is a very straightforward and unbiased work. The majority of this website was dedicated solely on the history. Ranging from important political figures such as Deng Xiao Ping to Liu Bin Yan, this we bsite helped narrow down descriptions of many political movements. Meredith, Robyn. â€Å"Where Capitalism Won, But Not Democracy. †Ã‚  Forbes. Forbes Magazine, n. d. Web. 20 Nov. 2012. .This source focuses mainly on the detailed history of Tiananmen Massacre. The significance of this article to the essay is the background information and just the overall gist and feels of this head-turning movement. After the description of the event, Meredith then discusses the major impacts the massacre had on the fall of the Berlin Wall. Tiananmen massacre is not only large event hoping to draw attention from the Chinese government, but little do they know that this movement called for revolutions all over the world. Overall, the source was significant because of its focus on detail of the actual event.Thompson, Michael J. â€Å"The Price of Heavenly Peace: Tiananmen Square 15 Years Later. â€Å"Michael J. Thompson. N. p. , n. d. Web. 20 Nov. 2012. . Similar to the article with â€Å"1 0 years†, the 15 year goes into more detail and begins to discuss more about the outside influence of different countries such as Russia. Also, Thompsons describes the influences on different beliefs all around the world. The article also talks about China’s original need for change which was the want for democratic power, but instead, they ended up as a capitalist country.This article helps provide the necessary information for the building blocks of repetitive reform. Wong, Jan. â€Å"Interview: Jan Wong [Witness of the Tank Man]. †Ã‚  PBS. PBS, 11 Apr. 2006. Web. 14 Nov. 2012. The interview with Jan Wong adds a whole new perspective to my knowledge on this topic. Her account may by the closest account because she was witnessing the event as it went on. As a third generation Chinese-Canadian, Wong recounts vivid details of her being in her hotel room nearby watching this protest take place. She describes in detail the horrific scene and the ominous area. AFTERM ATH AND LEGACY OF TIANANMEN SQUARE. †Ã‚  Facts and Details. N. p. , n. d. Web. 20 Nov. 2012. . This website is dedicated to the more recent news even those from post-2000. A wide-variety of articles should be used because it allows the readers to see the events from different aspects of time periods. A perspective from the 1990s as opposed to the one in 2005. This article focuses mainly on the point of views from this time period. For example, now that we’ve evolved more from the time of the event, we see the massacre in a whole new way.

Marketing Strategies for Luxury Brands Essay

New products are continuously launched into the luxury perfume market each year. DKNY’s recent addition to the perfume market is DKNY Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market, consumer behaviour has important implications for the design of a successful marketing strategy. This paper will outline which key factors marketers should attempt to influence in the design of a marketing strategy to introduce a new luxury brand perfume to the market. Through the use of product positioning, identifying buying groups and the target market, extensive advertising and operant conditioning marketers can manipulate the consumer decision-making process together with internal and external influences leading to consumer purchase behaviour. From a marketing perspective luxury fashion brands are defined in by features such as exclusivity, premium prices, excellent quality, distinctiveness, image, status and other aspirational characteristics (Fionda & Moore, 2009). For many consumers the purchase of luxury fashion brand perfume is a high-involvement and emotional decision (Sadeghi & Tabrizi, 2011). These purchases involve the use of extended decision-making with an extensive search of internal and external information and a considerable evaluation of alternative products available (Quester, Pettigrew & Hawkins, 2011). An extensive advertising campaign should be used the major marketing strategy for the introduction of a new product in the luxury perfume market as it can be used to manipulate and influence consumer behaviour in a number of ways. Influencing the consumer decision-making process In order to influence the consumer decision-making process advertising can be used as external stimuli in order to trigger the first stage of the consumer decision making process; problem or need recognition. Advertising can influence consumer behaviour by affecting the consumer’s desired state or their existing state (Quester, Pettigrew & Hawkins, 2011), prompting the identification of perceived need or desire for a product. Strategic marketing campaigns such as preannouncements (for example through media releases or samples) can be used to influence consumer anticipation, attention and desire or perceived need prior to the launch of a new product such as a luxury perfume (Schatzel & Calantone, 2006). By understanding the motives which direct consumers to purchase products and the needs they are seeking to satisfy marketers can target their advertising more effectively (Kotler et al, 2007). For luxury brand perfume advertising can be used to highlight the emotional need of the consumer focussing on their â€Å"esteem needs† as described by Maslow’s Hierarchy of Needs (Kotler et al, 2007; Quester, Pettigrew & Hawkins, 2011). Emotional self-esteem needs can be effectively used in advertising luxury brand perfume to women by including messages and visuals which suggest sophistication, elegance, love and confidence. Feeling and emotion significantly shapes consumer intentions for perfume with consumers visualising, imagining, estimating and assessing the perceived feelings gained from purchasing and using the product (Sadeghi & Tabrizi, 2011). Perception Marketing efforts should focus on building customers perception of both the brand and the product. Perception is a significant internal factor in a consumers’ purchase decision for luxury brand perfume. The perception process involves processing information from exposure, attention and interpretation with meanings recorded as memory (Kotler et al 2007). Consumer perceptions can be manipulated through product positioning; in this case introducing a new perfume’s under the familiar luxury brand image will position it in the high-end perfume market creating a perception that it is a similar high-end product. Identifying the desired product position allows marketers to design strategies to develop the appropriate product image for that particular target market (Quester, Pettigrew & Hawkins, 2011). Perfumes are products that are comprised of both tangible and intangible characteristics designed to satisfy consumers. Perceptions of quality can be influenced by the tangible (intrinsic) characteristics of the product; for perfume this is the bottle and the package. Through the application of beautiful and clever product design and packaging marketers can manipulate consumer perception of the perfume and its image (Sadeghi & Tabrizi, 2011). Intangible (extrinsic) characteristics such as price, store image or brand image also serve to influence the consumer’s perception of quality (Quester, Pettigrew & Hawkins, 2011). Setting higher prices for the perfume consistent with the product position and target market (Fionda & Moore, 2009) and stocking the perfume in high-end department stores are strategies that can be employed to infer quality and influence consumer perceptions of status. Brand image and brand awareness Brand leveraging strategies can be employed to capitalise on the brand equity of a familiar luxury brand by giving the brand name to a new product (Quester, Pettigrew & Hawkins, 2011). By introducing a new perfume using an established luxury fashion brand (either as a product or line extension) marketers can increase consumer recognition and acceptance of new products (Wu & Lo, 2009) as well as making the most of the perceived intangible benefits associated with a positive brand image. A consumer’s positive perception of brand image of familiar luxury fashion brands has a significant effect on increasing purchase intentions of the products produced by those brands. The creation and usage of a strong brand image can be used by marketers to reduce uncertainty around product evaluation (or perceived purchase risk) whilst also increasing confidence in product quality (Sadeghi & Tabrizi, 2011). Consumers view brand as an important part of a product which adds perceived value to the product (Wu & Lo, 2009; Sadeghi & Tabrizi, 2011). Launching a perfume under an existing familiar brand with a positive brand image can generate competitive advantage by increasing consumer’s interest and attention and resulting positive evaluation of a product (Fionda & Moore, 2009). Further, consumers are likely to give greater attention to a familiar brand and to engage more effort in processing information about a product with a familiar brand name (Sadeghi & Tabrizi, 2011). Brand personality & celebrity endorsement Brand personality is a key factor in brand identity and is highly influential in the consumer decision making process as it relates to the desire to satisfy needs of self-esteem and belonging (Rajagopal, 2006). Consumers are motivated to purchase products from brands that reflect their own personality or that portrays personalities to which they aspire (Sirgy, 1982; Guthrie & Kim, 2009; Spry, Pappu & Cornwell, 2011). Celebrity endorsement is considered an effective strategy by marketers as a highly visible means of brand personality creation ((Rajagopal, 2006; Spry, Pappu & Cornwell, 2011). Endorsement by celebrities influences consumer behaviour through attracting increased attention, generating greater brand recall and recognition (Quester, Pettigrew & Hawkins, 2011; Spry, Pappu & Cornwell, 2011). Dean (1999, as cited in Spry, Pappu & Cornwell, 2011) further posits that celebrity endorsement can also influence a consumer’s perceptions of product quality and distinctiveness. The effectiveness of using a celebrity to endorse a product will be enhanced if there is congruence between the celebrity’s image, the product (and brand) personality and the self-concept of the target market (Quester, Pettigrew & Hawkins, 2011). Market research should be conducted to determine perceptions of chosen celebrities to ensure they are credible and have attributes that coincide with the target market’s needs and desires (Quester, Pettigrew & Hawkins, 2011; Spry, Pappu & Cornwell, 2011). For the luxury brand perfume market such attributes should be based on attractiveness and image. Learning & operant conditioning Consumers learn about products through the knowledge and experience gained from purchase and consumption (Quester, Pettigrew & Hawkins, 2011). By understanding how consumers learn about products marketers can include information to assist and influence the consumer decision-making process. Operant conditioning is highly effective marketing strategy used to influence consumer behaviour particularly in high involvement purchases such as perfume (Peter & Nord, 1982; Quester, Pettigrew & Hawkins, 2011). Operant conditioning can shape positive reinforcement for consumer purchase intention (Amor & Guilbert, 2009). By trialling, using tester bottles and sample spray cards the product consumers are able to experience the perfume determine if they like the scent and if it smells good on their skin. Amor & Guilbert (2009) suggest that consumers are more likely to respond to new perfume samples than established ones. Marketers can provide free samples during related purchases to encourage product trial (Amor & Guilbert, 2009) which assists in capturing consumer attention and increasing product familiarity (Sadeghi & Tabrizi, 2011). Placing samples in high-end fashion magazines will also assist with familiarity as well as perception of quality. Using free samples as promotional tools may also assist marketers in developing a positive attitude toward the sampled perfume product as well as toward to the brand (Amor & Guilbert, 2009). External influences A consumer’s purchasing behaviour is also influenced by social factors. By identifying the roles in the buying process marketers can incorporate this information in the product design and advertising message decisions (Kotler et al 2007). For women’s perfume the same person might play several roles in the purchasing decision. The purchaser will often be the initiator of the purchase, the decider who ultimately makes the purchasing decision and the user or wearer of the perfume (Kotler et al). Products such as perfume that are complementary to self-image are occasionally purchased by consumers as gifts for themselves. Marketers can target the fulfilment of self-gifting motivations by interspersing perfumes with other products such as cosmetics so that sales-staff might promote combining purchases (Mick, Demoss & Faber, 1992). Males may also be purchasers of women’s perfume as gifts. Identifying this group in the buying process will enable targeted marketing through the development of gift packs around peak gift periods such as Christmas, and Valentines Day. As shown in the above discussion through the use of extensive advertising campaigns marketers can influence consumer purchase intention through stimulating emotional need or desire for the new perfume product as well as creating attention and awareness. Identifying and establishing the product position and the roles in the buying process will enable marketers to design and direct advertising at the desired target segments. The use of an established luxury brand to launch the product can influence consumer’s perceptions of quality and status of the brand and by association the perfume. Whilst credible celebrities can be used in advertising campaigns to create or support brand personality influencing attention, increasing brand recognition and product recall as well as further addressing consumer’s desire for fulfilment of self-concept needs. Finally operant conditioning through the provision on free samples and testers will be used to shape consumer learning about the new product by positive reinforcement, as well as capturing consumer attention and further increasing brand awareness. By understanding the relevant influences of consumer behaviour to the new product marketers can incorporate this theory in order to manipulate the buying intentions and purchase behaviours of consumers and create a successful marketing campaign.